Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors –which analyzed the “Text to Haiti” campaign after the 2010 earthquake—finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks. Three quarters of these donors (73%) contributed using their phones on the same day they heard about the campaign, and a similar number (76%) say that they typically make text message donations without conducting much in-depth research beforehand.
Yet while their initial contribution often involved little deliberation, 43% of these donors encouraged their friends or family members to give to the campaign as well. In addition, a majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones.
These are among the findings of a new a new study produced by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society, in partnership with the John S. and James L. Knight Foundation and the mGive Foundation.
Read the full report, Real Time Charitable Giving, on the Pew Internet & American Life Project Web site.
We Love Animals
Lou Bailey, Director of Alumni Relations and Planned Giving at St. Stephen's Episcopal School in Austin, sent us this adorable photo of her rat terrier, Roo...complete with reading glasses! http://www.sstx.org
Dixie Neeley, the Founder of the Triple Me Mac Equine Sanctuary in Bulverde, rescued this off-the-track thoroughbred from a boys ranch. Malt & Jam was starved and had a broken shoulder. The picture was taken last summer - he is totally healed and healthy! http://www.triplememac.org
The International Exotic Animal Sanctuary recently became home to two tiny American black bear cubs, one male and one female, who were found abandoned in their wild Alaska. These two were young, helpless, and unable to survive on their own. As such, they were transported to their new forever home in Texas. At IEAS, they will have 1.5 acres of forest, meadow, and grass to thrive in. With the help of Emotional Enrichment, they will learn to find security and trust in their new family. IEAS staff is eager and excited to make the lives of these cubs as amazing as possible, and they can't wait to watch them live like wild bears in a safe, caring environment!