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U.S. Nonprofits More Optimistic About Meeting Fundraising Goals in 2011, According to Sage Nonprofit Insights Survey
Sage North America

February, 2011

Sage North America announced the results of its recently conducted Sage Nonprofit Insights, Q1 2011, survey of U.S. nonprofit organizations. In general, organizations that fundraise are optimistic that 2011 will be a better year than 2010, with 90 percent saying they expect the amount of funds raised in 2011 to be equal to or higher than the amount raised in 2010.

In addition, organizations are planning to put more effort behind online fundraising during 2011. Forty-four percent of respondents said they expect the share of donation made online to increase this year.

Sage North America helps more than 32,000 unique not-for-profits in the U.S. and Canada increase efficiency and more easily manage their operations through the use of technology. The Sage Nonprofit Insights, Q1 2011, survey focused on questions related to U.S. nonprofits’ views and outlook on fundraising, tax exemptions, government funding, and legislation.

“While signs point to a more positive outlook on fundraising, it’s clear that nonprofit organizations are still cautious and concerned, particularly as the state budget crisis and the ‘ARRA cliff’ continue to unfold,” said Krista Endsley, senior vice president and general manager for Nonprofit Solutions at Sage. “We’re entering a time where diversification of funding sources and increasing attention to individual donors will be key for many groups looking to mitigate potential declines in government funding and contracts.”

Other findings from the Sage Nonprofit Insights, Q1 2011, survey include:

  • Online donations make up a very small part of the fundraising volume for organizations surveyed, with 74 percent of respondents raising 5 percent or less online
  • Approximately half of those surveyed expect the amount of government funding they receive to decrease during 2011, mainly due to budget cuts at the local level
  • 85 percent of respondents receiving government funding said recent changes in the political environment will have at least some effect on their funding
  • 74 percent of organizations surveyed said they are very or somewhat concerned that some tax exemptions for nonprofits will be revoked in the next one or two years.

An executive summary of the survey and results are available at the following link: http://bit.ly/eN6v39. The survey was conducted among Sage customers in the U.S. in January 2011, and had a total of 602 respondents. The margin of error on the overall sample is +/- 4 percent (greater for sub-samples).

For more information about Sage North America’s products for nonprofit and governmental organizations, including the Sage Fund Accounting and Sage Fundraising products, please visit http://www.sagenonprofit.com, call 800–811-0961 begin_of_the_skype_highlighting              800–811-0961      end_of_the_skype_highlighting, or visit http://www.sagenorthamerica.com/Solutions.

About Sage Nonprofit Solutions
Sage Nonprofit Solutions has been serving nonprofit and governmental organizations for more than 30 years. Sage helps more than 32,000 unique not-for-profit organizations increase efficiency and more easily manage their operations through the use of technology. From fund accounting, donor and fundraising management, and fixed asset management, to online donation processing, human resources (HR), payroll, and health care, Sage offers a software product or service to meet the organization’s need.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs 4,000 people and supports 3.2 million small and midsize business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.3 million customers worldwide. For more information, please visit the website at www.sagenorthamerica.com.

© 2011 Sage Software, Inc. All rights reserved. Sage, Sage Software, Sage logos and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.



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